Color, material and style of jewelry boxes - these three items tell a lot about a given store. A jewelry packaging is a type of advertisement itself, thus its choice should be fully thought out.
What can the jewelry packaging convey?
Jewelry packaging conveys a lot of information about jeweler’s store. It has its own characteristic language which influences customers’ subconsciousness - it is worth taking advantage out of it and not only tell about the jewelry inside but also about the store it comes from through it. This is how we can improve the chance of customers memorizing our brand. Jewelry boxes are both the part of marketing exercise as well as an image of jewelry store. In order to get to know the language of packaging it is essential to pay attention to three key items - color, material and style.
Color, material and style of jewelry boxes
The choice of main color is extremely important. It is an item which firstly strikes the eye and makes associations connected with our product. For example, white symbolizes purity, youthfulness and is characteristic for minimalizm what you can perfectly observe on LENA jewelry packaging. It ought to be remembered that every color has its own meaning and this is why we should choose such a color that would be consistent with the content we want to convey to the customer. The material that the jewelry packaging is made of also brings different associations to mind. Velour, delicate in touch or elegant wood are the hallmarks of luxury, whilst ecological paper informs the customer that a given brand cares for the environment. Another issue is the style of packaging - it should be consistent with the jewelry and be a complement to it. Moreover, it is crucial to match jewelry boxes with the character of the brand and store decor so that all the items correspond with each other. It tells the customers that our conception is thoughtful and polished with care for even the smallest detail.
Pay attention to details
In order to create a long-lasting bond with your customer, you have to take care of every detail. Carefully chosen jewelry box plays a key roll in that process. Some people say that the fact of receiving jewelry itself is likely to cause full delight, despite the way it is packed in. Still, the right setting makes the gift get even more importance for a given person. What is more, boxes often stay longer with customers what provides a chance that one would never forget the visit in a given jewelry store.